Privacy policy.

HEKA is sold in New Zealand by Irelax (“we”, “us”), HEKA’s exclusive retailer here. This policy explains how we collect, use, share and protect your personal information when you visit this website, our Newmarket showroom, or buy and use a HEKA AI Mattress.

We handle personal information in line with the Privacy Act 2020 and its Information Privacy Principles. We never sell your personal information.

Information you give us

• Showroom bookings: your name, email, phone number, preferred date and time, and the series you’re interested in.
• Messages: your name, email, phone number, order number and what you write to us.
• Email sign-ups: your email address and, if you choose to tell us, what you’d like help with.
• Purchases and delivery: your name, delivery address, contact details, what you bought and your payment status. Card and finance details are handled by the payment or finance provider, not stored by us.
• Warranty and service: your proof of purchase, details of the issue, and photos or videos you send us.

Information collected when you use the website

Like most websites, our servers record basic technical information such as your browser type, the pages you visit and when. We use this to keep the site secure and working well.

Information from your HEKA mattress and app

The mattress works on its own and doesn’t need an account. If you choose to use the HEKA App, it collects information such as your account details, device information and sleep data from your mattress, so it can show your warranty and let you personalise how the mattress adjusts. The app is provided by HEKA’s global team and its own privacy terms apply. You’ll see them when you sign up.

• To confirm and manage your showroom visit.
• To reply to your questions and messages.
• To process your order, arrange delivery and set-up, and handle trials and returns.
• To provide warranty service and after-sales care.
• To send you sleep insights, invitations and offers, if you’ve signed up. You can unsubscribe at any time using the link in every email.
• To improve our website, products and service.
• To meet our legal obligations, such as keeping records for tax.

We only share your information when we need to, and only what’s needed:

• HEKA (iFutureLab), the manufacturer, to register your warranty and arrange repairs or replacements.
• Delivery partners, to deliver and set up your mattress.
• Payment and finance providers, to process payments and interest-free plans you apply for.
• Service providers who help us run the business, such as website hosting and email services.
• Authorities, when the law requires it.

Some of these organisations store information outside New Zealand. When we send personal information overseas, we only do so where it will be protected in a way comparable to the Privacy Act 2020.

Cookies are small files a website stores on your device. This website doesn’t currently set tracking or advertising cookies. It keeps one small note in your browser’s storage to remember whether you’ve already seen our sign-up offer, so we don’t show it again.

Videos from YouTube only load when you press play, and use YouTube’s privacy-enhanced mode. If we add analytics or advertising cookies in future, we’ll update this policy and ask for your consent where needed. You can also block or delete cookies in your browser settings.

We take reasonable steps to protect your information from loss, misuse and unauthorised access, and only keep it for as long as we need it for the purposes above or as the law requires. No system can be completely secure, so if you think your information has been put at risk, please contact us straight away.

You can ask to see the personal information we hold about you, and ask us to correct it if it’s wrong. Contact us using the details below and we’ll respond within 20 working days, as the Privacy Act requires.

You can stop marketing emails at any time with the unsubscribe link, or by telling us.

Our website and services are not aimed at children. We don’t knowingly collect personal information from anyone under 16 without a parent or guardian’s consent.

For any privacy question or request, contact our privacy officer at info@hekasleep.co.nz, call +64 9 555 6666, or write to us at Level 2 / 2 Nuffield Street, Newmarket, Auckland 1023.

If you’re not happy with how we’ve handled your concern, you can complain to the Office of the Privacy Commissioner at privacy.org.nz.

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top. See also our terms of use.